In A Very Dramatic Move, Hedi Slimane Deletes Céline’s Accent And Instagram History

The same way YSL did him.

Text by Hayley Morgan

Céline, nay Celine, is about to enter its Slimane era. To mark it, the label has come out with a new logo that has distinctly been cleaned of it’s accent — returning to the early days when it was rarely used. Also it’s entire instagram history has been erased.

On the new logo, the only existing instagram post explains it all:

LE NOUVEAU LOGO S'INSPIRE DIRECTEMENT DE CELUI, HISTORIQUE, DES ANNÉES 60. ⠀⠀⠀⠀⠀⠀⠀⠀ LA TYPOGRAPHIE EST MODERNISTE, DATANT DES ANNÉES 30. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ L'ACCENT SUR LE "E" DISPARAIT PAR SOUCI DE RÉDUCTION ET DE PURETÉ, A L'INSTAR DES COLLECTIONS DES ANNÉES 60. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ L'ESPACEMENT ENTRE LES LETTRES A AUSSI ÉTÉ ÉQUILIBRÉ, LES LETTRES RAPPROCHÉES. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LA MENTION "PARIS" TRÉS PRESENTE HISTORIQUEMENT, REVIENT DE MANIÈRE INSTITUTIONNELLE SUR LE NOUVEAU CONCEPT PACKAGING ET SUR LES GRIFFES DES NOUVELLES COLLECTIONS. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LA MENTION "PARIS" NE FIGURERA PAS SUR LES CAMPAGNES PUBLICITAIRES INTITULÉES "CELINE". ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE

A post shared by CELINE (@celine) on

But on the account wipe, we have no idea. But this is the same way Slimane was done by YSL when he bailed and Vaccarello took his position. Many read into this as a massive scorn — a response from the house after Slimane’s fairly wacky final collection.

Whatever the case here — there sure is nothing like a full burn down as a means of starting fresh, we guess. PS we’ll be in the back weeping over the Juergen x Céline imagery that is no longer :'(

Image: Céline

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