Rihanna To Be First Woman To Create Original Brand At LVMH With Fenty Maison

Robyn Rihanna Fenty, a solid gold godess, has just confirmed a label with French luxury lords LVMH and will be presenting her first collection later this month in Paris. This make our girl the first woman to create an original brand at LVMH and the first woman of colour at the top of one of their brands. And they really flipping held out for her, as the books say that her new luxury line, Fenty, is the first new house created by LVMH since Christian Lacroix in 1987. GET IT.

“Big day for the culture,” Rihanna wrote on insta. “Thank you Mr Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at LVMH. This is proof that nothing is impossible. Glory be to God.” Indeed.

Fenty is set to show ready-to-wear and accessories, including shoes, sunglasses and jewellery, and we are set to buy literally all of it.

“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH,” said Arnault. “To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”