Know Your Trends: Hickies Are Fashion Now Thanks To Legendary NYFW Label Barragàn

Sucker.

Text by Hayley Morgan

Victor Barragàn, who at at the wheel of one of NYFW’s most exciting brands, Barragàn, has done it yet again. And by ‘it’, we mean that he has turned something we’ve been taught to be ashamed of into a fashion statement. When we first met the brand it was celebrating nip slips via a conveniently breast-shaped zipper, and queerness by way of a household typeface. Now, we’re talking hickies.

That’s right, you guys. Barragàn sent their models out with completely exposed and completely sexy hickies — no toothpaste home remedies in sight. Created by make-up artist Marcelo Gtierrez, the look was a cute representation of the Downtown Mexico City club scene that inspired the whole collection. So good!

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BARRAGÁN SS20 Production_ Ariella Starkman @arielllla_official Stylist_ Tess Herbert @tess_herbert Make Up Artist_ Marcelo Gutierrez, Streeters @marcelogutierrez @streetersagency Hair Stylist_ Matthew Curtis, Unite @matthewcurtishair @unite_hair Pr_ Gia Kuan @giakuan Soundtrack_ Delia Debit @deliabeat/ Set Design_ Ruben Gutierrez @_rgutierrezm_ Casting_ Maria Osado, Guerxs @mariaosadoo @guerxs Footwear_ Barragán x Marko Bakovic @mrkbakovic Knitwear_ Barragán x Vitelli @vitelli_official Catering_ Gerardo Gonzales @doubles.fantasy Glass Accessories_ Renata Blanco, Studio Conchita @renatablancoo @studio.conchita Paper Knitwear_ Lauren Frauenschuh @laurenfrauenschuh @imgmodels @cfda @voguerunway Special Thanks @aldoaraujo @la.gatita.triste @jacky_no_acky @friedplatano @holyweek @dah.veed @quecholatanrica @cynthiaxcervantes @josefinamn @ritalemur @eliasbvr @bertobro @camarrrom

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Collage: Hayley Morgan

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