Meet The Models: BTS With Bonds Girls Ruby Campbell And Jolina Pollex

Earlier this week, Bonds launched its new GOTS-certified Organics range. Shot at a dreamy cliff-top spot in Malibu and all about style and sustainability — from the brand’s ethos to their production processes and their campaign casting — we couldn’t not tag along to shoot and chat with the beauties in between shots.

Fronting the campaign alongside well-known talent, Aussie singer Cody Simpson and American model/activist Paloma Elsesser, are environmentally-minded models Ruby Campbell (one of our fav Aussies!) and Berlin-based Jolina Pollex. As we hung out on set — with them wearing cute organic cotton sets, of course — these two beauties got real with us about the industry and the future of fashion.

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Ruby Campbell

@missscampbell

“I still have so much left to do and that’s what motivates me — I’m always evolving and improving.”

Ruby is a New York-based Capricorn from Sydney who worked in retail and as a stylist before she started modelling. When it comes to her career now, she has a refreshing take on the sometimes-cutthroat world of casting — always prioritising herself and her well-being.

“Staying confident about yourself and having a positive outlook is key,” she said about posing in her undies, even in an industry that’s known for being harsh. Her advice so you can do the same? “Find the right cut for you — and wear organic cotton.”

On set with Oyster and Bonds, she was especially feeling herself in the yellow set from the Organics range — a full-circle moment since she grew up wearing the label at home.

Nickname: Ruby Dooby

How would your best friend describe you?

Good sense of humour, introverted, supportive and fun.

How did you get into modeling?

I applied online to a modelling agency in my hometown.

 Outside of modeling, what are you good at?

Before my career in modelling, I worked in retail, and my job descriptions were to style customers. I enjoyed it so much and really felt I could let my creativity flow. Styling is something I would like to continue more seriously in the future.

Inside of modelling, how do you overcome the difficult stuff — comparing yourself to others at castings, overcoming rejection and these negative things that are quite common in the industry?

When I go to castings, I see all types of beautiful people. But I don’t compare myself to others. Comparing yourself in this industry will not get you far and will never make you happy with your own accomplishments. Every model has their own path. Rejection is a part of the job and I don’t take it personally. It can be frustrating when I get my hopes up and it doesn’t work out, but I always look forward to other casting opportunities that are meant for me. Staying confident about yourself and having a positive outlook is key.

Modelling usually involves lots of time in cities and studios — do you get to spend much time in nature?

Sometimes I’m fortunate to travel to places in nature for work. In my own time, though, I often go to the nearest park or beach in the summer.

What motivates you in your career?

I love working in this industry. I have met some amazing, creative people and I actually enjoy bringing visions to life in photos and film. I still have so much left to do and that’s what motivates me — I’m always evolving and improving.

How does fashion help you transform?

I’m very eclectic with my style. Fashion helps me transform into how I’m feeling and what I’m inspired by. It’s an expression of my individuality.

When was the last time you met someone who changed you? Who and how?

A person who was close to me passed away a few years ago, and it changed the way I saw life. I love the people close to me, and it made me realise how much I care for them. It changed how I appreciate every day and everything.

How did it feel modeling the new Bonds GOTS cotton collection?

Bonds has been a big part of growing up in Australia. Working with them is such a pleasure because I like their products and have used them throughout my life. This collection was super comfy and it fits nicely on the body.

Who usually gets to see you in your underwear?

Myself.

Any tips for feeling comfy in your undies?

Find the right cut for you—and wear organic cotton. 

What’s the magic word?

Please!

How do you feel about the future of fashion?

I feel like trends will always be in and out, but with technology in the mix and the awareness of our need for sustainability, fashion will change in this new decade dramatically.

Do you have any favourite brands that you think are doing great things in the sustainability space?

Origins, Weleda, LUSH, The Body Shop, Simple, Milk, Bonds (of course), Everlane, Landyachtz, Costa Brazil and Levis.

How important is sustainability in different areas of your own life?

I think it’s very important to always keep sustainability in mind. Things like taking shorter showers, turning lights or appliances off when they’re not in use, conscious shopping and using a reusable water bottle…

How has your relationship with your body changed over time?

When I first started modelling, I had a kind of tunnel vision of how my body should look. Over time, I have realised my body can not be put in one category and my main focus should always be living a healthy lifestyle.

Has working as a model been challenging or helpful when it comes to body image?

I think it has been a challenge and helpful. There can be pressure to be a certain shape or size in this industry still, but companies these days are showing diversity, which is great, as it helps me become even more comfortable and confident in my own shape and size.

What are your go-tos for self-care? What things do you do to make sure you’re mentally and physically healthy?

I like to make time to see/call friends and catch up, I make playlists or read a new book, I dance and go on solo walking adventures to discover new places in my city. I buy face masks, go for a run, ride my bike, paint on canvas and take a few deep breaths any time I need—and I like to sing In the shower. I also write down how I’m feeling, eat things that make me feel good, like greens and lentils, drink water and tea with a hair treatment in while watching my favourite TV show.

Do you think there is enough awareness about physical and mental health in the industry? Are there any people or figures you look to for leadership on these fronts? Have you felt changes within the industry?

No, I do not think there is enough awareness of mental health in the industry. I see social media as a good platform that brings more awareness to physical health in the industry, but I feel like the subject of mental health is still a bit taboo and misunderstood as a subject. That is slowly changing, and people are becoming more supportive and finally starting to understand that mental health is just as important as physical health is.

What’s one piece of advice you’d give your younger self?

Everything will work out.

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Jolina Pollex

@jolinasofie

“We control our information flow — we curate our News Feed of life — so we must ensure that we engage with positive influences.”

Jolina has the kind of rare, positive energy that’s completely contagious. Mostly based in Berlin, the Sagittarian is somewhat of an adopted Aussie now — Oyster and Bonds first got to know her during modeling trips to Sydney last year. She got into the biz when she started modeling for friends and has since posed for everyone from L’Oreal to H&M and, of course, Bonds — talk about a glow up!

The Organics collaboration is especially important to her because sustainability is a part of her everyday life. From wearing GOTS-certified cotton undies to making sure she travels on airlines that provide more eco-friendly options to offset carbon emissions, she knows “it’s the little decisions that make a big difference.” 

“Being conscious about the sources and ethics of what we consume is our duty, not just for ourselves but for future generations,” she told us. “It will be the industry leaders that influence others, and to see such a loved and influential Australian brand take this step is great.” 

Nickname: Jolie

How would your best friend describe you?

I guess that I’m supportive. I enjoy making sure that those around me are feeling and doing their best.

How did you get into modeling?

I was approached by some friends who had studied photography and design. They asked if I would model for them and since then, I never stopped.

Outside of modelling, what are you good at?

The industry certainly equips you with transferable skills. Modelling keeps me very busy, but I’m also helping a few brands with their social media marketing. Outside of business, I love to cook and of course, annoy my boyfriend (Jason you reading this? Haha) — that’s definitely one of my passions!

Inside of modeling, how do you overcome difficult stuff? Comparing yourself to others at castings, overcoming rejection and these negative things that are quite common in the industry?

It’s not easy, and for sure it requires constant work— it’s just not something you can simply become numb to. No one enjoys bad vibes and/or rejection. But I do believe that difficult times create a stronger version of me. I like the saying ‘Without rain, there are no flowers.’ It’s important to focus on the positives, be grateful for the jobs I do receive and the positive life experiences around them.

What’s the magic word?

Love. It’s the key to everything 🙂

Do you have any on-set rituals?

I listen to my happy playlist before I go on set while drinking a big mug of coffee. Then I’m ready to shine, haha.

What motivates you in your career?

Experiences. Being able to meet inspiring individuals under such a broad range of different circumstances, is truly a unique opportunity.

How does fashion help you transform?

Fashion is inherently expressive, and I think self-expression is one of our most primary needs. While other forms of expression are hidden from the world, with fashion, we have the opportunity to create an image we see in our minds and then show it. As we interact and grow in our lives, our fashion mirrors us—it is both a bookmark in our lives and also an attempt to build a future version of ourselves.

When was the last time you met someone who changed you? Who are how?

When I met my boyfriend. He is in the same industry but sees things really differently than most. He inspires me, challenges my thoughts, and gives me a lot of peace.

How important is sustainability in different areas of your own life?

Super important. Being conscious of the sources and ethics of what we consume is our duty, not just for ourselves but for future generations. It has never been easier to identify the better decision with labelling and information available at our fingertips.

How do you feel about the future of fashion?

I’m hopeful. Seeing initiatives like this one by Bonds is so encouraging. It will be the industry leaders that influence others, and to see such a favourite and influential Australian brand take this step is great. Also, secondhand marketplaces are getting bigger and bigger, and brands are listening to consumer desires for more ethical and sustainable practices for their purchases.

 Any favourite brands that you think are doing great things in the sustainability space?

Thankfully, there are many. My boyfriend and I spend a lot of time in Berlin, and the emphasis upon quality of food there is great. The origin, the environment in which it was grown and the conditions of the workers. We also have a great artisanal market nearby our apartment that showcases the region’s produce and we love to support these small companies that make a difference. As my profession requires a lot of travel, it’s great that many suppliers are now providing the ability to offset the carbon emissions. To me, it’s the little decisions that add to a make a big difference.

Modeling usually involves lots of time in cities and studios – do you spend much time in nature?

Spending time in nature is a huge part of my routine. I walk my dog in the forest, breathe in the fresh air and swim in the lake in the warmer months — unfortunately, I’ll have to wait until I’m in Australia again for the beach, though!

How did it feel modelling the new Bonds GOTS cotton collection?

It was magical. The location and vibe of the team was next level. It was during a busy travel schedule between Germany, South Africa and the USA, and I forgot my jetlag on the day, so that’s a big sign.

What was your favourite piece you wore on set? Any favourite colours from the range?

That’s like choosing a favourite child! Too difficult—they were all exciting and comfortable.

Who usually gets to see you in your underwear?

My boyfriend, my best friends when we are getting ready together, and the teams on set when we are changing outfits.

Any tips for feeling comfy in your undies?

Like anything, trial and error! Find your favourite colour, your favourite cut… if you feel comfortable, you will feel confident, too!

How has your relationship with your body changed over time?

In the beginning, it was hard to withstand the pressure and accept myself for who I am. But as I have grown in this industry, I have realised that I am at my best when I am happy and healthy.

Has working as a model been challenging or helpful when it comes to body image?

I guess it’s a mix of both. I would say adding up all the pros and cons, it’s more helpful. I’m proud to be me.

What are your go-tos for self-care? What things do you do to make sure you’re mentally and physically healthy?

I think it’s important to take time for quiet moments. With such a busy schedule and the demands of modern life, it is important to stop. I like to enjoy silence, feeling comfortable doing nothing; have tea, put on a facemask, meditate and get a big hug from my boyfriend. That is self-love 101!

Do you think there is enough awareness of physical and mental health in the industry? Are there any people or figures you look to for leadership on these fronts? Have you felt changes within the industry?

There is never enough. However, I do think, along with sustainability, the focus on holistic wellbeing has become somewhat of a hot topic, especially with younger generations. It is great to see that priority. In regards to specific mentors, I think it’s important for each person to find their own that speaks to their concerns. We all must remember that we control our information flow — we curate our ‘news feed of life’ so to speak. We must ensure that the people we engage with are positive influences.

What’s one piece of advice you’d give your younger self?

To trust yourself more. To be less afraid. To remember that everything happens with a reason. That it is good to be different. To remember that life is a rollercoaster and it is exciting to not know the answer right away.

How are you hoping to evolve as a person and in your career in 2020 and beyond?

I’d like to continue the momentum I am experiencing. I want to be open to opportunities that I have not yet envisaged. Of course, I also wish for happiness and health of which everything else is built upon.

What does a better tomorrow look like for you?

More love, less hate. Open-mindedness. Passionate people and communities coming together to solve the problems we face and be grateful for the positives that we do have.

And finally, we gotta ask – do you think comfy organic undies can save the world?

It’s the sum of the little decisions that add up — so absolutely! It’s a great step forward for such an iconic Australian brand and I’m so excited to be involved.