Apr 14, 2011 12:00AM

American Apparel Does Denim

No-one does basics like American Apparel.

Amidst all the controversy in this modern age, it's nice to know that fashion can still be brought back down to basics. And what, may I ask, is more basic than that perfect pair of jeans? This is the idea behind LA-based, iconic clothing manufacturer American Apparel's latest venture into the world of denim. Recent scandals surrounding the brand have done nothing to quell our excitement about the launch of the line because, as Dov Charney so readily suggests, "no one does basics like American Apparel". In that, we have to agree!

Newly appointed 'Director of Denim', George Atlan, will steer the production of the new line towards bringing out a line of well fitting, 100% cotton jeans, constructed of a 14-ounce denim. After being involved in the creation of over 20 million pairs of jeans, Mr Atlan could be considered a denim veteran. But the chance to be a proponent for a line of "truly American, truly fresh" jeans has triggered a burst of enthusasim. True to company form, the jeans will convey an inherent American influence, channelling classic 'Made In America' styles. And, of course, they will be 100% made in LA!

First off the rank will be a high-waist, tapered-leg blue jean and a high-waist, cuffed jean short, both for women. But tell your boyfriends to rest easy, because the company has plans for additional washes and styles ? including a men's heavy-weight denim jean. See the full range at the American Apparel website.

www.americanapparel.net

News & Features

Review: Ellery SS14/15

Plus a quickie MBFWA interview!


Studio Visit: Emma Mulholland

Risque Business. Plus a playlist!


Youngbloods: Casting @ IMG

Shot by Kelly Geddes.


Review & Giveaway: Only Lovers Left Alive

Ian Barr reviews Jim Jarmusch.


CLUES: NLP SS14/15

Nikki Lee Penny's Fashion Week teaser.


Watch: Romance Was Born x Rebecca Baumann ‘Reflected Glory’

A prelude to the label’s SS14/15 exhibition at MBFWA.


CLUES: Alice McCall SS14/15

Celebrating their 10th anniversary at fashion week.


FEELTHEFUTURE x Bianca Chandon

We interview Alex Olson on his new label.


Top 10: Fashion Week Predictions

Including getting single white femaled, POMS and Susie Bubble.


Studio Visit: Desert Designs SS14/15

#togethertowardsthewater


Marina Abramovic's Response To Kimye's Cover Is The Best

Involves her appearing "perplexed and amused."


Studio Visit: Haryono Setiadi SS14/15

Plus, fashion week CLUES and a playlist.


Drew Barrymore's 90s Makeup Tutorial

Plus we celebrate her best 90s looks #TBT.


Oyster Playlists: Halfway Crooks Turn 5!

They made you three rap mixes!


Robert Smith's All-Caps Rant At Guardian Critic

"The review was – to put it politely – lazy nonsense"


Transgender Model Gives Eloquent TED Talk On Gender Fluidity

Gender is fluid, complex and mysterious.


Courtney Love To Make Kurt Cobain Broadway Show

Plus, she reunites the classic Hole lineup.


This 'Game Of Thrones' Emoji Recap Is Surprisingly Thorough

Caution: Emoji-style spoilers within.


Twin Peaks Is Alive On Twitter

"I'll see you again in 25 years."


Youngbloods: Casting @ Priscilla's

Shot by Renee Carey.