Jan 17, 2014 9:36AM

American Apparel's Pubic Hair Mannequins

Shout out to our girl Petra Collins.

If last year saw the rumblings of mainstream female pubic hair acceptance, 2014 is the year of the big bushy bush. American Apparel are always down for a bit of eyebrow raising, so it comes as no surprise that the US retailer's Soho store has jumped head first into the murky and unchartered seas of fully-grown pubic hair-as-fashion-statement. Weird that something which grows naturally on each of us should be given 'trend' status, but mark our semi self-congratulatory words — that's what will happen and has been happening since our girl Petra Collins wrote about censorship and the female body for us late last year. 

 
The essay was shared on Huffington Post and written about by every other website ever. People took notice. Naturally, American Apparel also took notice, since they're been shooting their own sales assistants au naturel for ages and they're the store through which Petra sold The Ardorous' vagina tee, which the internet was similarly frothing over. The hairy muff mannequins have so far attracted comments from websites like "We're not exactly sure how you display pubic hair tastefully, but this probably isn't it," and "What is the point of this?"
 
It just goes to show that one person's naturally-occurring bodily function is another person's publicity-grabbing statement/subversive trend/think piece. 
 
 
 
Photos: Jenna Chung / @petrafcollins

Jerico Mandybur

News & Features

Andy Warhol Works Recovered From Ancient Floppy Disk

Modern art loving computer nerds strike graphic gold.


Oyster Fashion: 'Gimme The Loot' Shot By Asger Carlsen

From Oyster #104 — The Exposed Issue.


Beyoncé Criticises Standards Of Beauty In 'Pretty Hurts' Video

Co-starring albino supremo Shaun Ross and Harvey MF Keitel


Watch: Neneh Cherry 'Everything'

Frenetic dancing in B+W.


Born In 94: Charlotte Best — Gets Paid To Beat Up People

Shot by Gadir Rajab in Oyster 104: The Exposed Issue.


Oyster Diary: Coachella IRL

"The woman with fake boobs is now wearing a platinum breast plate with 6 breasts on it. Green lasers shoot out of each teat..."


Interview: Kelis On Nostalgia, Furbies & FOOD

"It's not some masterminded, intricate plan."


Oyster Playlist: House Party Edition

Long weekend P.A.R.T.Y. Plus win a prize pack you can drink!


Born Free x Shopbop x Celine x Prada & More

End mother-to-child transmission of HIV by 2015.


Alicia Silverstone's Parenting Book Advice

No tampons or diapers. Feed your bb like a bird.


Drake Lint Rolls Pants Court-Side

A multitasking supportive girlfriend.


Flume Remixes Lorde's 'Tennis Court'

Ultimate Antipodean zeitgeist collision.


Justin Bieber Enjoys A Shrine Honouring War Criminals

Then is "extremely sorry" for offending anyone.


Watch: Artist 'PlopEgg' Paints From Her Vagina (NSFW)

As seen as Germany's Art Cologne fair.


Play: Beyonce 2048

A rip-off the original 2048 which is a rip off of Threes.


'Mellow Gold' Shot By Tim Barber Feat. Megan Thompson

From Oyster 104: The Exposed Issue — on sale now!


Private Parts: Nicolas Jaar Is All Ears For Oyster #104

An intimate exploration of the human body by our favourite writers.


Iggy Azalea Can't Crowdsurf Because Sexual Assault

She also hits #1 on iTunes in the US & Canada!


Exclusive Stream: Ramona Lisa Album 'Arcadia'

Chairlift's Caroline Polachek spreads her solo wings.