Mar 07, 2013 10:35AM

Andrew W.K. Is The New Face of Playtex's 'Fresh + Sexy' Intimate Wipes

Don't know whether to laugh or cry.
Would you trust this man?

Celebrity product endorsement so often comes across as shallow, which is why it's refreshing to see a brand ambassador who is actually passionate about what they're selling — an example being Andrew W.K.'s campaign for Playtex. The feminine sanitary product manufacturer has released an innovative new product called Fresh + Sexy Wipes designed to be used by both genders before/after (not during) sex. Considering his commitment to partying — and the fact that he called his 2001 album I Get Wet — this partnership seems like a match made in sexy heaven.

"This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted," a statement from Playtex reads. Andrew adds, "Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new."

Well that's that.

Ingrid Kesa

News & Features

Oyster Fashion: 'Doll Parts' Shot By Jeff Bark

Starring Harleth & Nastya for Oyster 104: The Exposed Issue.


A Guide To 4/20: The Dankest Day In Cannabis Culture

Five stoners told Oyster how best to get kush.


Interview: #FreeTheNipple Creator Lina Esco On The Viral Wave Of Nudity & Feminism

Shot by Tierney Gearon for Oyster 104: The Exposed Issue — out now!


Unplugged In New York: Petra Collins Shoots Her Muses

Styled by Zara Mirkin and feat. Samantha Urbani, Karley Sciortino and more.


Without A Sound: A First Look At Agyness Deyn's Label

Ben Rayner x Zara Mirkin for Oyster 104: The Exposed Issue.


Oyster Playlist: Lowell

Merging rhymes!


Friday Feed: Thursday Edition

Some things that happened on the internet this week.


'Mrs Doubtfire' Sequel Is In The Works

Robin Williams, welcome back!


Mary Katrantzou And Adidas Announce Collaboration

Prints, flounce and active accents.


Here's The First Searchable Selfie Database

Something like a phenomenon.


Watch: Sky Ferreira 'I Blame Myself'

Plus behind the scenes on the making of the shoppable video.


Oyster #104: Ali Michael Shot By Petra Collins

'Dewdrops in the Garden' — a shoot & film!


Mood Boards: Christie Nicole AW14

"A world of her own."


Oyster's Birthday Cake! By Cake Fashionz

We interview Corey Moranis; cake extraordinaire.


Oyster Playlist: Holy Fuck

Plus their national tour dates.


Watch: Sun Araw 'Solo Wallet Shuffle'

Featuring guy doing yoga on the street.


Miley Hospitalised For Allergic Reaction

Bangerz Tour stalled in Kansas.


TLC Are Touring Australia

Ain’t too proud to beg for a ticket.


Watch: The Internet In 1994

A cyberspace sojourn.


'If I Was Your Girlfriend' Starring Phoebe Tonkin x Chanel

Shot by Adrian Mesko in Oyster 104: The Exposed Issue!


Top 13: Shop Farfetch x Bip Ling's Coachella Picks

Plus who wore what at Weekend 1!