Armani Resuits in Hong Kong
All Armani brands plus a restaurant and club under one roof.
The Armani group has given a new face to the huge Armani / Chater House concept store, which opened in 2002 in Hong Kong. The mega-store brings together all the brands of the group under one roof, including the Giorgio Armani and Emporio Armani women's and men's fashion and accessories collections, Giorgio Armani Cosmetics, Armani Junior, Armani Fiori and Armani Dolci, AS WELL AS a brand new restaurant and an exclusive lounge club.
Giorgio Armani, the patriarch of the whole shebang, says, "I have always looked to the Orient, and especially to countries and cultures that provide me with precious inspiration. Hong Kong is a fabulous place with a culture that brings together East and West. It is one of the most cosmopolitan and vital cities in the world, with a vibrant, seductive and hospitable atmosphere that has fostered a unique urban idiom, a distinctive taste and a lifestyle without parallel." The new exterior facade is in tune with the spirit of Hong Kong with a giant bamboo motif that spreads over the entire three stories facing onto Chater road. The actual retail space looks like a shiny, modern bamboo jungle, an effect intended to reflect the feel of contemporary China.
Sophie Bosch
