The first image from Beyoncé's Summer 2013 campaign for H&M, shot by Inez and Vinoodh in the Bahamas earlier this year, has been released. The photo shows the 'Bow Down/I Been On' singer reclining on a lounge and looking sufficiently sultry.
In addition to being the face of the collection Queen Bey was also involved in the design process. In a press release, she says that she took inspiration from "the different emotions of women represented by the four elements — fire, water, earth and wind." (Presumably the TV show Captain Planet was also an influence).
The print ads will read 'Beyoncé as Mrs Carter for H&M', a reference to the name of her world tour, The Mrs Carter Show, which starts in April. The singer has also recorded a track called 'Standing on the Sun' which will feature in the H&M TVC.
Sunshine, the Bahamas and bikinis? I think it might be time to bring back Sean Paul!
Hair: KMS California Hair Play Paste Up spray Makeup: Josie Moran Magic Marker Lip and Cheek stain Charlie wears NLP bikini top and bottoms, Neuw jeans, Mpnt earrings, models own necklace and rings, Abbie wears NLP bikini tops (layered), Neuw jeans, Adidas leggings (underneath)
Hair: KMS California Hair Play Dry wax Makeup: MAC Clear Brow gel Charlie wears NLP bikini top and bottoms, Neuw jeans, Mpnt earrings, models own necklace and rings