May 10, 2012 9:51AM

Brad Pitt is the New Face of Chanel No. 5

He's the first male ever to front a campaign for the perfume.

Chanel has announced that Brad Pitt will be the new face of their iconic No 5. fragrance. He’ll be the first dude ever to front a campaign for the perfume, joining the likes of Marilyn Monroe, Nicole Kidman, Vanessa Paradis and Audrey Tautou, all of whom have made us want to wear the fragrance. Chanel are being a bit secretive at this point about the whole thing, but apparently Brad is going to be paid seven figures for the campaign, which is supposedly being shot in London this week. The campaign will be released later this year, and we can only hope that photos of Brad hanging out with Karl Lagerfeld will also surface.

How could you not want to smell like this?

Ingrid Kesa

News & Features

Top 5: Chanel Cruise 2013/14 Moments

From Dakota Fanning in the front row to a male model accessorising with a cricket bat on the runway.


Hanne Gaby Wears Romance Was Born, Ellery & Dion Lee in JASU's Latest Lookbook

Shot in Sydney last month when she was here for Fashion Week.


Listen: 'Looks Good With Trouble' by Solange ft. Kendrick Lamar

He adds a new verse to the already boss tune.


Interview With An Escort Pt 3: Gloria Van Vaulker (NSFW)

"To be a good sex worker you have to be able to give a piece of yourself to the job."


Oyster Fashion: 'Blissed Out' Shot by James Whineray

Our first shoot from the up-and-coming Perth photographer.


Terry Richardson Hand Models for Valentino

As well as shooting the campaign.


Stream: Daft Punk's 'Random Access Memories' Album Now

The world is a beautiful place once more.


Watch: 'Bitch Don't Kill My Vibe' by Kendrick Lamar

Features a preview of the new Schoolboy Q track.


Watch: Astronaut Chris Hadfield Covers David Bowie's 'Space Oddity' In Actual Outer Space

This is what happens when you're left alone on a space ship with the internet for five months.


Watch: New Balance x Chela

The Melbourne-based singer-songwriter is the first to be profiled as part of New Balance's 'women on the move' campaign.


Listen: 'High Art' by The-Dream ft. Jay-Z

"Just a Fuckin Real Fun Energetic Summer Song!!!!!!!!!!!"


Oyster Playlist: Genius of Time

To get you ready for their Sydney show tonight!


Online Shoot: 'High Society' Shot by Eddie Chacon

Featuring Comme Des Fuckdown, Topshop, Coveted Society and more.


John Galliano's Exile From Fashion World Continues, Will No Longer Teach at Parsons

The disgraced designer was set to take a class at the design school — will he ever be welcomed back into the industry?


Watch: James Franco's Gay Marriage on Zach Galifianakis' 'Between Two Ferns'

Includes the premiere of Lonely Island's new 'Spring Breakers' anthem, and an Ed Norton cameo.


Insight's 'Magic Mungo' Road Trip Photo Essay

Rad Dan and Jedd Cooney shoot themselves in the latest collection in outback Australia.


RiFF RAFF Is Coming to Sydney (And This Is Why You Should Care)

You'd be a damn fool to miss this hip hop cyberstar live in concert at the Opera House.


Watch: Amanda Seyfried's Givenchy Commercial

What you think you look like when you're walking into a cafe.


The Best of Met Gala After Party 2013 on Instagram

Celebrities get faded — featuring Karlie Kloss, Miley Cyrus, Cara Delevingne, Sienna Miller, Kanye, Blondie and more.


Abbey Lee Kershaw Protests for Gun Control at Met Gala 2013 (NSFW)

She makes her stance on the debate very clear.


Azealia Banks x Pharrell Williams

They've collaborated on an upcoming track from her debut album.


The Best of Met Gala 2013 on Instagram

Featuring photos by Frank Ocean, Karlie Kloss, Riccardo Tisci, Kim Kardashian and more.


Met Gala 2013 Red Carpet Rundown

Celebrities do 'punk' — featuring Miley Cyrus, Nicole Richie, the Olsens, Kimye, Beyoncé, Madonna and more.