C&M Camilla and Marc SS12/13 Campaign
Will make you dream of summer music festivals.
This morning Camilla and Marc introduced their new line, C&M Camilla and Marc. The designers invited guests into their studio filled with fresh flowers and fruit salad, tricking us into thinking that it was summer and not in fact the deathly depths of winter. This was part of their plan, to get us ready for warmer weather and make us imagine wearing little shorts and dresses.
The diffusion's first season is called 'Coachella Valley' and took inspiration from summer music festivals. It's a more youthful and casual offshoot from the label's mainline, reflected in the lower price point, which ranges from $90 - $320.
The collection drops in stores today in David Jones and will also be available on Camilla and Marc's online store.
The campaign was shot by Justin Ridler and styled by Oyster's very own and very awesome Ana Ifould. You may also recognise one of the models, Shenay, from The Journal.