Emma Mulholland Launches Hot New ‘Holiday’ Label And Zine

Emma Mulholland, aka Australia’s queen of sunny holiday fashions, has just made the excellent decision to venture into a new line. It’s called Holiday and its focus is cute and fun slogan tees, a little bit of denim, and trousers that let everyone know that you’re having more fun than them. Onya Em!

For the launch of Holiday, Emma produced a zine with a bunch of smart photographers, stylists and models (check some pics from it above!), and threw a party about it during MBFWA. To celebrate all of that, we asked Emma to answer a few pressing questions:

If it was a colour: Yellow

If it was a mood: Happy

If it was an animal: Turtle

If it was a language: Spanish

If it was a place: Kokomo

If it was a time: 1979

If it was a song: Club Tropicana by Wham

If it was a season: Summer

If it was a food: Double Double from In-N-Out

If it was a famous person: River Phoenix