Exclusive: Abbey Lee Kershaw for Portmans Behind-The-Scenes & Sneak Peek
See how a campaign comes together with a supermodel.
For the third consecutive season, Abbey Lee Kershaw is the face of Portmans. The Australian supermodel and high street label took to the streets of London to shoot the campaign for AW12 collection 'Cool Britannia'. Kensington Palace, Carnaby Street and West End were used as backdrops with Matt Jones behind the lens. Abbey, who has recently fronted campaigns for Gucci, Gucci Flora, Karl by Karl Lagerfeld, and Versace for H&M, was accompanied by fellow Australian model Adin Taylor. The collection itself is a ladylike offering of lace, leather, jewel tones, faux fur and animal prints. Here's a sneak preview of the campaign:
"Our winter collection is the pure embodiment of cool London style, from mod influences to uptown glamour and the opulence of British royalty," says Portmans' marketing manager Natalie Flegg. "We really wanted to dial up the fashion credibility this season and show a whole new side to the Portmans girl, and what better place to do this than in one of the world's top fashion cities." We went behind-the-scenes on the campaign shoot.