Feb 05, 2012 12:00AM

Exclusive: Maurie & Eve AW12 Campaign & Interview

"Tallulah Morton is the essence of youth — that girl is like an exotic animal."

Tomorrow, local label Maurie & Eve will launch its brand new online store. To celebrate, they've teamed up with one of their favourite Australian bloggers, Oracle Fox. For the rest of February, Oraclefox will takeover the Maurie & Eve blog with her favourite looks, trend predictions for next season, street style snaps and mood boards. Other guest editors will contribute throughout the year, so expect lots of cool content like seasonal style advice and curated playlists. The AW12 collection 'Someone Like You' will be available for purchase online, and to coincide with this, Maurie & Eve have released their first ever campaign starring Tallulah Morton. The online store will ship internationally, and the first sixty customers will receive an Essie nail polish for free with their purchase! Read our interview with the designers and have an exclusive first look at the AW12 campaign below.

Ingrid Kesa: What is it about Oracle Fox ? why did you want to work with her?

Maurie & Eve: We really loved the blog. Mandy has great taste and a good eye. She's very supportive of Australian designers too and we appreciate that. Maybe because she's an Aussie girl we felt the alignment was right. She also understands the brand and our customer and we wanted to support her vision too.

Can you tell us a bit about your new collection?

The Maurie & Eve girl constantly evolves from season to season. She's a chameleon of sorts, however the one consistent thing is she loves colour and prints!

Autumn was a collection based on opposing characteristics. We revealed a slightly darker side of the Maurie & Eve girl which we juxtaposed against floral prints and lighter colours to soften it up a little. There was also a slight sixties reference that came through in the styling. We take inspiration from everywhere. Mainly blogs, street style, magazines and definitely the people in our lives.

How does Tallulah represent the Maurie & Eve woman?

Tallulah Morton is the essence of youth — that girl is like an exotic animal. We've worked with her before and we love her energy and playfulness. She's young, cheeky, fresh, sexy and a true individual, just like the Maurie & Eve woman.

What are you most looking forward to this winter?

Definitely Coachella in April! Why not swap winter for a summer festival overseas?

www.maurieandeve.com

www.oraclefox.blogspot.com

Ingrid Kesa

News & Features

Limedrop AW12 Lookbook & Interview

We speak to Nathan Price about new collection, 'The Adventure'.


Social Snaps: Terry Richardson's 'Terrywood' Exhibition

Featuring LiLo, Tyler the Creator, Kreayshawn, Pamela Anderson, Paris Hilton...


Behind-The-Scenes at London Fashion Week

Topshop Unique, Temperley London, Meadham Kirchhoff and more!


Exclusive: Softwar 'In The 90s' Mix

A 90s house mix to combat Mondayitis.


Incu Giveaway!

Win a $600 voucher by liking us on Facebook.


Radiohead Announce Australian & NZ Tour

It's actually happening!


Emma Mulholland AW12 Lookbook

Tropical rebel without a cause.


2012 Oscars Live Blog and Best Dressed Knockout

Live blog! Red carpet voting! Now!


My Disco Australian Tour

Shows announced for Sydney, Melbourne and Geelong.


Lonely Hearts AW12 Lookbook

Welcome To The Real World.


Hedi Slimane for YSL?

Women who look good in cigarette pants rejoice.


Oyster #97: Jack Greer

"It's just a matter of motivation."


Interview: Bec Parsons

The Semi-Permanent speaker and photographer gives us a snapshot of her mind.


Christopher Morris 'Yo No Hablo Espan?ol' Exhibition

Will be the first show at new Surry Hills art space, Gallery 2010.


Interview: Slow Club

We chat to Charles Watson and read his tarot cards.


Interview: Zulu Winter

Our songs are melancholic and also danceable. But come find out for yourself.


Canyons Announce Australian Tour

Following the release of their EP Keep Your Dreams.


Social Snaps: McQueens Denim Launch

Did you go to the launch party in Sydney last night?


Exclusive: Yeojin Bae AW12 Behind-The-Scenes Video

Plus see the complete lookbook.


T by Alexander Wang AW12 Lookbook

Trust Mr. Wang to make a netball uniform look cool.


Models Off-Duty at London Fashion Week

The fascination with what models wear in their downtime continues.


Supreme SS12 Lookbook

Leopard, tie dye, snakeskin, Hawaiian and Warhol prints abound.


Raf Simons to Leave Jil Sander

When one door closes another one opens...


Interview: Ben Frost for Absolut aMBUSH Street Art Charity

Win a double pass to the VIP launch party tonight at the Opera Bar.


Kreayshawn Is Not A Lana Del Rey Fan

What is this depressing shit? I'm going to slit my ankles.


London Fashion Week Street Style

Proenza bags, psychedelic prints and fur coats aplenty.


The Forresters Reopens Tomorrow

The famous Surry Hills pub has been revamped.


Karen Walker Eyewear Little Aliens Lookbook

The new collection has just been beamed down from outer space!