Jan 13, 2012 12:00AM

Exclusive: Nom*D AW12 Lookbook & Campaign

It's model-of-the-moment Ehren Dorsey, again!

Since its beginnings in the late 80's, New Zealand label NOM*d has become known for taking a fresh approach to fashion by looking at the industry with an informed but outsider eye. The lookbook for the AW12 collection, 'Do Not Disturb', takes Ehren Dorsey as its model misfit (who you may remember seeing in the pages of Oyster 96, or from our Antipodium sneak peek) and there are no pretty pouts or blue steel's here. With her androgynous aesthetic, piercings, tattoos and closely-shaven head, Dorsey works perfectly with the unconsciously on-trend 'moody teen' vibe of the collection.

NOM*d once more undertakes an expertly executed excursion into length and layering. In one look, a cropped jacket is worn over a top which is worn over shorts which are in turn worn over jeans. Long-sleeves protruding from t-shirts is a nod to the 90's, as are ankle-skimming skirt and dress hems worn with socks and sneakers.

Things are either tied-up tightly, with multiple fastenings cinching the waist, or left loose and free with folds of flowing fabric and drapery. A palette of black, grey, army green and aubergine is offset by the silver glint of exposed zips, while leather appears on panels and trims pockets, cuffs and jacket belts. A screen-printed skull appearing on t-shirts already looks like an iconic image, reminiscent of The Misfits' logo, and lends a DIY punk edge; at the same time a delicate laser-cut lace fabrication plays counterpart to thick and heavy wool cashmere coats.

See the complete lookbook below:

[gallery link="file" columns="4" orderby="title"]

And also the monochromatic campaign imagery:

www.nomd.co.nz

Ingrid Kesa

News & Features

Watch: Neneh Cherry 'Everything'

Frenetic dancing in B+W.


Born In 94: Charlotte Best — Gets Paid To Beat Up People

Shot by Gadir Rajab in Oyster 104: The Exposed Issue.


Oyster Diary: Coachella IRL

"The woman with fake boobs is now wearing a platinum breast plate with 6 breasts on it. Green lasers shoot out of each teat..."


Interview: Kelis On Nostalgia, Furbies & FOOD

"It's not some masterminded, intricate plan."


Oyster Playlist: House Party Edition

Long weekend P.A.R.T.Y. Plus win a prize pack you can drink!


Born Free x Shopbop x Celine x Prada & More

End mother-to-child transmission of HIV by 2015.


Alicia Silverstone's Parenting Book Advice

No tampons or diapers. Feed your bb like a bird.


Drake Lint Rolls Pants Court-Side

A multitasking supportive girlfriend.


Flume Remixes Lorde's 'Tennis Court'

Ultimate Antipodean zeitgeist collision.


Justin Bieber Enjoys A Shrine Honouring War Criminals

Then is "extremely sorry" for offending anyone.


Watch: Artist 'PlopEgg' Paints From Her Vagina (NSFW)

As seen as Germany's Art Cologne fair.


Play: Beyonce 2048

A rip-off the original 2048 which is a rip off of Threes.


'Mellow Gold' Shot By Tim Barber Feat. Megan Thompson

From Oyster 104: The Exposed Issue — on sale now!


Private Parts: Nicolas Jaar Is All Ears For Oyster #104

An intimate exploration of the human body by our favourite writers.


Iggy Azalea Can't Crowdsurf Because Sexual Assault

She also hits #1 on iTunes in the US & Canada!


Exclusive Stream: Ramona Lisa Album 'Arcadia'

Chairlift's Caroline Polachek spreads her solo wings.


'Loverman' — Boys Shot By Sandy Kim x Zara Mirkin

With Earl Sweatshirt, Asger Carlsen, Lee Spielman and more!


Interview: SZA On Skinny Dipping, Enya And Her New Album

From Oyster #104 — The Exposed Issue!


Vogue Sued Over ‘Bound 2’ Sample

Kim and Kanye’s cover shoot video might be illegal.


Rookie No More: Tavi Gevinson Turns 18

Happy birthday, grown ass woman.