Nov 13, 2012 1:12PM

GIF Is Officially 2012's Word of The Year

And justice prevails.

According to the Oxford American Dictionaries, GIF is officially the word of the year! Finally this sacred art form, invented by CompuServe in 1987, is getting the recognition it is so deserving of.

GIF even beat YOLO in taking out the title of the word of the year. Cue Drake being all:

The dictionary defines GIF as "a lossless format for compressing image files" aka a thing of beauty and intrigue. The dictionary sits on the fence with its pronunciation, though, saying it can either be 'jif' or 'gif' which has computer enthusiasts up in arms over at Gizmodo.

"GIF, as in an acronym... Graphics Interchange Format. GIF. Graphics. GRAPHics. HARD G. We don't say 'Jraphics' that would be stupid. Who ever came up with the quote definition needs to have their head exploded Scanners style. Lossless? Really? Which planet are you pseudo-animating?," CyaniCs-IT types furiously.

AustinGuy2 bites back: "No, 'technically' only "JIF" is a correct pronunciation. This is the way the creators of the format defined it, and they are the final arbiter. Unfortunately, ignorance has lead to a hard-G pronunciation in common usage, which just sounds stupid to my ear (because it's *wrong*). Like saying "I'd like a gin martini" with a hard-G sound. Ugh. Please people, Jiff and Jay-Peg. That's the correct way to pronounce them. Stop doing it wrong."

Ingrid Kesa

News & Features

Opening Ceremony x Teva

Shower ready!


See The Best Of Coachella

Pharrell, Solange x Beyonce, OutKast, Lorde & HAIM.


Alexander Wang x H&M

6 November!


Oyster Playlist: Petite Meller

Plus exclusive stills from the 'Backpack' remix video.


Oyster #104 Cover Shoot: 'Miss World' Starring Devon Windsor

Shot by Jeff Bark in Oyster's new issue — out now!


Photo Essay: FEMEN in Portraits

Isabella Moore spends time with the group's leaders.


Interview: A$AP Ferg

The hood pope talks BMX riding, Spike Lee and being an entrepreneur.


Interview: Start The Riot

Ollie Henderson; riot grrl. Shot by Renee Carey.


Street Style: Fashion Week #4

The last of our MBFWA mashups.


Faces Of Fashion Week: Ollie Henderson

Shot by FEELTHEFUTURE at MBFWA.


Born In 94: Booboo Stewart — Real Life X-Man

From Oyster #104: The Exposed Issue.


Interview: Petra Collins x Tavi Gevinson On Instagram, Bodies & Rihanna

Shot by Ryan McGinley for Oyster 104: The Exposed Issue.


Model Diary: Nicole Pollard & Sarah Pauley

Prank call times and backstage delirium.


Oyster TV: Gavriel Maynard Vs Fashion Week #2

Feat. Christine Centenera, Mark Vassallo and more.


Being On Time Never Looked So Fine

Meet your new favourite wristwatch makers.


Born In 94: Rose Bertram Shot by Tyler, The Creator

And Brick Stowell from Oyster #104.


Backstage: Song For The Mute

Featuring Lupe Fiasco.


Faces of Fashion Week: Fernanda

Shot by FEELTHEFUTURE <3


Stealing Sofas From Stolen Rum

In Sydney, Miami and Dunedin.


Overheard @ Fashion Week

Illustrated with GIFs.


#JUSTDOYOURBEST — A party tonight!

Feat. Emma Mulholland, Dion Lee, Paul Bui, Luke Sales, Lux Comms and more on decks.


Street Style: Fashion Week In Polaroids

Stuff we saw and liked.


Backstage: Di$count

Shot by Gavriel Maynard.


Review: Di$count

Sequinned bad bitches for life.


Oyster's 20th Anniversary Party

Presented by Crystal Head Vodka


Interview & Shoot: Inès-Loan Rau

Shot by Aingeru Zorita in Oyster #104.