Nov 13, 2012 1:12PM

GIF Is Officially 2012's Word of The Year

And justice prevails.

According to the Oxford American Dictionaries, GIF is officially the word of the year! Finally this sacred art form, invented by CompuServe in 1987, is getting the recognition it is so deserving of.

GIF even beat YOLO in taking out the title of the word of the year. Cue Drake being all:

The dictionary defines GIF as "a lossless format for compressing image files" aka a thing of beauty and intrigue. The dictionary sits on the fence with its pronunciation, though, saying it can either be 'jif' or 'gif' which has computer enthusiasts up in arms over at Gizmodo.

"GIF, as in an acronym... Graphics Interchange Format. GIF. Graphics. GRAPHics. HARD G. We don't say 'Jraphics' that would be stupid. Who ever came up with the quote definition needs to have their head exploded Scanners style. Lossless? Really? Which planet are you pseudo-animating?," CyaniCs-IT types furiously.

AustinGuy2 bites back: "No, 'technically' only "JIF" is a correct pronunciation. This is the way the creators of the format defined it, and they are the final arbiter. Unfortunately, ignorance has lead to a hard-G pronunciation in common usage, which just sounds stupid to my ear (because it's *wrong*). Like saying "I'd like a gin martini" with a hard-G sound. Ugh. Please people, Jiff and Jay-Peg. That's the correct way to pronounce them. Stop doing it wrong."

Ingrid Kesa

News & Features

Tumblr Reaches Over 100 Million Blogs

And 44.6 billion blog posts.


Listen: Tyler, The Creator x Frank Ocean x Stereolab

Plus Tyler talks about he knew Frank Ocean was gay and didn't care.


Oyster Interview: Big Boi by D.A. Wallach

From The Peace Issue — out now!


Oyster Fashion: 'Hazzard' Shot by Zac Handley & Styled by Mark Vassallo

See our menswear shoot from The Peace Issue (out now!) and a video of the boys in action.


Watch: 'Afraid of Heights' by Wavves

Nathan Williams does drag.


Watch: Lily Cole in 'Sacrilege' by Yeah Yeah Yeahs (NSFW)

Girl sleeps with lots of men, girl gets burned at stake.


A Look Inside Inez & Vinoodh's New York Apartment

See the photography duo's stylish digs, feel jealous.


Oyster Interview: Atoms For Peace

An excerpt from our interview with Thom Yorke and Nigel Godrich for Oyster #102: The Peace Issue — on sale now!


Spring Breakers Review

Visually it might look like a turbo-charged David LaChapelle picture crossed with a meme.


Watch: Wes Anderson, Roman Coppola & Léa Seydoux for Prada Candy — Episode One

According to this video Prada's Candy perfume will get you not one, but two, guys.


Valentina Sykes x Zimmermann SS13/14

She styles herself in her favourite look from the new collection.


MBFWA 2013 — Kate Sylvester & Shakuhachi Casting

The quest to find The Next Big Thing begins.


Watch: James Franco's Grandmother Promotes 'Spring Breakers'

Not even the elderly are safe from the hype.


Lindsey Wixson, Liu Wen, Daphne Groeneveld & Joan Smalls for H&M's Models Off-Duty Collection

Plus the Swedish retailer announces plans to open in Australia next year.


Opening Ceremony x Spring Breakers

Spring Break 4eva bitches.


Del Kathryn Barton Wins Archibald Prize 2013

Romance Was Born fans, this applies to you.


Beauty Daily March: Bondi Blues

King of the beach.


Oyster Fashion: Grimes Shot by Rene Vaile & Styled by Mark Vassallo

See the shoot from our Peace Issue — out now!


Move Over Miranda Kerr — Jessica Gomes Is The New Face of David Jones

Miranda's contract terminated after she was too demanding.


Ryan Gosling Is Sick Of Ryan Gosling

Takes a break from acting, denies ever saying 'hey, girl' despite meme.


Beyoncé x H&M

She stars in the new campaign.


Oyster Fashion: 'The New Romantics' by Gavriel Maynard

New faces in new season Romance Was Born.


Zara Mirkin x Glassons 'Winter Chapter' Lookbook

Our contributor styles and shoots the new lookbook.


New York Diary: Vena Cava Studio Visit

An interview with the designers plus a mini film.


Frank Ocean x Band of Outsiders

He stars in the SS13 lookbook.