Nov 13, 2012 1:12PM

GIF Is Officially 2012's Word of The Year

And justice prevails.

According to the Oxford American Dictionaries, GIF is officially the word of the year! Finally this sacred art form, invented by CompuServe in 1987, is getting the recognition it is so deserving of.

GIF even beat YOLO in taking out the title of the word of the year. Cue Drake being all:

The dictionary defines GIF as "a lossless format for compressing image files" aka a thing of beauty and intrigue. The dictionary sits on the fence with its pronunciation, though, saying it can either be 'jif' or 'gif' which has computer enthusiasts up in arms over at Gizmodo.

"GIF, as in an acronym... Graphics Interchange Format. GIF. Graphics. GRAPHics. HARD G. We don't say 'Jraphics' that would be stupid. Who ever came up with the quote definition needs to have their head exploded Scanners style. Lossless? Really? Which planet are you pseudo-animating?," CyaniCs-IT types furiously.

AustinGuy2 bites back: "No, 'technically' only "JIF" is a correct pronunciation. This is the way the creators of the format defined it, and they are the final arbiter. Unfortunately, ignorance has lead to a hard-G pronunciation in common usage, which just sounds stupid to my ear (because it's *wrong*). Like saying "I'd like a gin martini" with a hard-G sound. Ugh. Please people, Jiff and Jay-Peg. That's the correct way to pronounce them. Stop doing it wrong."

Ingrid Kesa

News & Features

Social Snaps: adidas Originals ZX Flux Launch

At the Toot Fanute Gallery in Melbourne.


3D Print All Of The Memes

Much printed, very 3D. Wow.


CLUES: Emma Mulholland SS14/15

Exclusive MBFWA talk.


Oyster Fashion: 'B-Side' Shot By Agnieszka Chabros

From the 'NEU ORDER' exhibition.


Youngbloods: Casting @ Chic

Shot by Natalia Parsonson.


Know Your Trends: Rihanna To Get Fashion Icon Status

All of the trends, all of the trends.


Oyster Fashion: 'Boys In The Hood'

Shot by Ferrari Federico.


Lorde's BF James K Lowe On Fame

In a honest blog post.


Exclusive: Di$count To Show During Fashion Week

Plus, they give us some CLUES.


José Neves On Founding Farfetch

How he did it and why it works.


Wu-Tang To Release One Copy Of A Secret Album

It's being housed in a Moroccan vault.


See Inside Kurt Cobain's Abandoned Apartment

New pictures surface from his LA home.


There's A University Course On Miley Cyrus

"The Sociology of Miley Cyrus: Race, Class, Gender, and Media."


Emojis To Become More Culturally Diverse

You're my emoji, it don't matter if you're black or white.


Real Talk From LE1f

Responds to criticism by Lord Jamar.


Exclusive Stream: Mac DeMarco 'Salad Days'

Hear the full album here.


Watch: Anja Rubik In Polish Pop Video

Lo-fi Central Europe style.