Kanye West For Adidas
He's going to be the Tupac of product.
Stop the press! Kanye West is paying no attention to his 'Bound 2' parody today because he has bigger, more adidas-y fish to fry. He's just done an interview on New York's Hot 97 radio station, where he unofficially let slip that he was launching a new venture with streetwear kings Adidas. Kanye's been pretty obsessed with the idea of a joint-venture partnership since he spoke to BBC1's Zane Lowe. He's an ideas man and he needs the financial backing of a big boy label to bring his ideas to life. Maybe his impending collaboration with adidas is just the ticket. Maybe now he will stop ranting about fashion was much. We know not, but we do know that whatever Kanye's Adidas venture produces, it's going to be sick.