Nov 26, 2013 11:13AM

Kanye West For Adidas

He's going to be the Tupac of product.

Stop the press! Kanye West is paying no attention to his 'Bound 2' parody today because he has bigger, more adidas-y fish to fry. He's just done an interview on New York's Hot 97 radio station, where he unofficially let slip that he was launching a new venture with streetwear kings Adidas. Kanye's been pretty obsessed with the idea of a joint-venture partnership since he spoke to BBC1's Zane Lowe. He's an ideas man and he needs the financial backing of a big boy label to bring his ideas to life. Maybe his impending collaboration with adidas is just the ticket. Maybe now he will stop ranting about fashion was much. We know not, but we do know that whatever Kanye's Adidas venture produces, it's going to be sick. 

 
Here's some choice quotes from the interview, wherein Kanye refers to his plans with adidas:
 
"I took the Adidas deal because I have royalties and I have to provide for my family."
 
"Whatever is official, non-official, official — what y'all gonna see is I'm gonna be the Tupac of product."
 
"I'm gonna be the first hip-hop designer and because of that I'm gonna be bigger than Wal-Mart."
 
"What I want to express is yes, there are things that hold me back because I'm black but there's also reasons why I'm there because I'm black. They need a token. But since I'm the token I'm gonna spend my token and take the train all the way home. I'm gonna wear tight jeans like a white boy and a big chain like hip-hop."
 

 

Jerico Mandybur

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