Kate Moss For Kérastase

In what is good news for lovers of alliteration, Kate Moss has been announced as the new face of Kérastase. The iconic supermodel and style icon will front the campaign for the 'Couture Styling' collection, available in coming months. The Paris-based haircare brand describes this killer partnership "a revolution branded with a K."

While we imagine Kate Moss waking up with perfect hair, her natural bedhead is given a high-volume makeover in the campaign styled by her friend Luigi Murenu and shot by Solve Sundsbo, who has photographed campaigns for Gucci and Chanel beauty.

Watch a behind-the-scenes video here before the campaign is released this May.

Julian Rifkin