Oct 24, 2013 3:53PM

Know Your Trends: The Slogan Tee

Mel Kenny's Dos and Don'ts of tshirt #fashion.
Ah, slogan tees — the way to make powerful statements without uttering a word. Granted, they're not a time-specific trend that's experienced a recent influx, and this is not a 'forecasting' or 'steal that look' article. But they're more of a lifestyle choice, like eating meat or not, or maintaing your pubic hair vs. letting it roam free. And my word, the slogan tee sees virtually no boundaries! Herein is a small edit of some very terrible and some very excellent ones out there. To 'join the conversation', please generously submit your own picks via the Facebook link. 
 
Don't
All the boys playing at home: wanna know how to radiate rampant sexism so that passers-by will know you're a dick without even having to talk to you?
This one goes out to you!
 
Do 
Do meld classy and punny into one streamlined, minimalist date-magnet. You won't be needing Tinder with a garment like this.
 
Don't
Don't be fooled into thinking the font from a nostalgic gaming brand will translate into the positioning of your own individual brand as ~quirky~. Oh no. While this shirt says SWAG… choosing to wear it might leave you erm, stag:
 
Do
Do acknowledge that Miley has decent taste when it comes to psychedelic internet culture slogan tees. This one is, of course, by Di$count and is called PRAY 4 UR LYF. Best leave this one alone if you're the type of person that's genuinely offended that the English language has been devastatingly tarnished by the digital sphere or some shit.
 
Don't 
Chix, just don't. 
 
Do 
Do wear an appropriation of 2Pac's chest tattoo atop your own chest, in the form of this shirt. (If you're a fan that is. You can't fake this). We'd pop a language warning in here, but chances are, if you like 2Pac, you're cool with it.

 
Don't 
Lol, did someone design this while thinking "teeheehee! I am one zany motherfucker!"? Ugh. It's clear what is happening here. I'm obviously bitter that this monstrosity is making someone money, and likely, more money than I make. Next.
 
Do
Another fine piece by COI. The play on words is sharp, sophistication levels high and the fresh white be dazzling against a summer tan. 
 
 
 

Melissa Kenny

News & Features

A Guide To 4/20: The Dankest Day In Cannabis Culture

Five stoners told Oyster how best to get kush.


Interview: #FreeTheNipple Creator Lina Esco On The Viral Wave Of Nudity & Feminism

Shot by Tierney Gearon for Oyster 104: The Exposed Issue — out now!


Unplugged In New York: Petra Collins Shoots Her Muses

Styled by Zara Mirkin and feat. Samantha Urbani, Karley Sciortino and more.


Without A Sound: A First Look At Agyness Deyn's Label

Ben Rayner x Zara Mirkin for Oyster 104: The Exposed Issue.


Behind The Scenes Polaroids: Chanel x Charlotte Free

Shot by Alice Alexander for Oyster #104.


Oyster Playlist: Lowell

Merging rhymes!


Friday Feed: Thursday Edition

Some things that happened on the internet this week.


'Mrs Doubtfire' Sequel Is In The Works

Robin Williams, welcome back!


Mary Katrantzou And Adidas Announce Collaboration

Prints, flounce and active accents.


Here's The First Searchable Selfie Database

Something like a phenomenon.


Watch: Sky Ferreira 'I Blame Myself'

Plus behind the scenes on the making of the shoppable video.


Oyster #104: Ali Michael Shot By Petra Collins

'Dewdrops in the Garden' — a shoot & film!


Mood Boards: Christie Nicole AW14

"A world of her own."


Oyster's Birthday Cake! By Cake Fashionz

We interview Corey Moranis; cake extraordinaire.


Oyster Playlist: Holy Fuck

Plus their national tour dates.


Watch: Sun Araw 'Solo Wallet Shuffle'

Featuring guy doing yoga on the street.


Miley Hospitalised For Allergic Reaction

Bangerz Tour stalled in Kansas.


TLC Are Touring Australia

Ain’t too proud to beg for a ticket.


Watch: The Internet In 1994

A cyberspace sojourn.


'If I Was Your Girlfriend' Starring Phoebe Tonkin x Chanel

Shot by Adrian Mesko in Oyster 104: The Exposed Issue!


Top 13: Shop Farfetch x Bip Ling's Coachella Picks

Plus who wore what at Weekend 1!


Bare All: King Krule Shot By Rene Vaile

From Oyster 104: The Exposed Issue — on sale now!