Mr Porter Collaborates with US TV Show Suits
And does a $25,000 giveaway, launches a pop-up shop and gets male models to ride bikes around big cities.
Mr Porter is teaming up with US TV show Suits in the lead-up to its second season. Starring Gabriel Macht and Patrick J. Adams, Suits is a well-dressed legal drama about a top Manhattan law firm and its two partners, one of whom has a photographic memory but no official credentials.
To hype the second season, which premieres in America on June 14, Mr Porter is launching a Suits & Style microsite on June 6 that will include behind-the-scenes footage, interviews with the Suits stars, and also a giveaway to win a $25,000 Mr Porter wardrobe.
A Suits & Style gallery/Mr Porter pop-up shop will be open for a week in Manhattan's Meatpacking District starting 9 June. There's going to be an interactive media wall, a Vanity Fair library, style consultations, a lounge offering complimentary grooming services from Aesop, refreshments, shoe shines and previews of the new season of Suits.
A Mr Porter 'Suit Yourself' iPhone app will be released in the first week of June, and, like the name suggests, will be all about finding the perfect suit. Mr Porter will also create a special edition of their publication, Mr Porter Post, dedicated to the Suits & Style gallery, which will be distributed by male models on bicycles dressed in Acne suits and Converse in New York, LA, San Francisco and Chicago.
But wait, there's more! On June 12, there'll be a runway presentation held at New York's High Line where models will wear Suits-inspired looks while members of the cast will sit front row. Possibly the coolest feature will be the Instaprint stations, which will allow guests to instantly print Instagram photos taken on the night.