Jun 14, 2012 5:20PM

Muhammad Ali is the New Face of Louis Vuitton's 'Core Values' Campaign

The former heavyweight champ knocks out Angelina Jolie for the title.

Louis Vuitton's 'Core Values' campaign has a new face: former heavyweight champion, humanitarian and social activist, Muhammad Ali.

Shot by Annie Leibovitz at his home in Phoenix, Arizona, the portrait depicts 'The Greatest' looking proudly on his grandson, a 'rising star' wearing a pair of boxing gloves. Ali succeeds Angelina Jolie as the face of the campaign, which seeks to represent beauty as prestige and excellence rather than just aesthetics.

The campaign will appear in international press from tomorrow. Past 'Core Values' faces include Francis Ford and Sofia Coppola, Sean Connery, Keith Richards, Bono, and Nobel Peace Prize winner, Mikhail Gorbachev, among others. 

Dijana Kumurdian

News & Features

Behind The Scenes Polaroids: Chanel x Charlotte Free

Shot by Alice Alexander for Oyster #104.


Oyster Playlist: Lowell

Merging rhymes!


Friday Feed: Thursday Edition

Some things that happened on the internet this week.


'Mrs Doubtfire' Sequel Is In The Works

Robin Williams, welcome back!


Mary Katrantzou And Adidas Announce Collaboration

Prints, flounce and active accents.


Here's The First Searchable Selfie Database

Something like a phenomenon.


Watch: Sky Ferreira 'I Blame Myself'

Plus behind the scenes on the making of the shoppable video.


Oyster #104: Ali Michael Shot By Petra Collins

'Dewdrops in the Garden' — a shoot & film!


Mood Boards: Christie Nicole AW14

"A world of her own."


Oyster's Birthday Cake! By Cake Fashionz

We interview Corey Moranis; cake extraordinaire.


Oyster Playlist: Holy Fuck

Plus their national tour dates.


Watch: Sun Araw 'Solo Wallet Shuffle'

Featuring guy doing yoga on the street.


Miley Hospitalised For Allergic Reaction

Bangerz Tour stalled in Kansas.


TLC Are Touring Australia

Ain’t too proud to beg for a ticket.


Watch: The Internet In 1994

A cyberspace sojourn.


'If I Was Your Girlfriend' Starring Phoebe Tonkin x Chanel

Shot by Adrian Mesko in Oyster 104: The Exposed Issue!


Top 13: Shop Farfetch x Bip Ling's Coachella Picks

Plus who wore what at Weekend 1!


Bare All: King Krule Shot By Rene Vaile

From Oyster 104: The Exposed Issue — on sale now!


Big Ideas: With Lily Cole

On chess, sustainability and impossible.com.