Nail Rock x ASOS x MBFWA
Romance Was Born, Gary Bigeni and Ellery get their nails did.
Thanks to ASOS and Nail Rock, models will pimping some unique and well-manicured talons this Fashion Week. Designers Romance Was Born, Ellery and Gary Bigeni have collaborated with everyone’s favourite online shop and nail-wrap supplier to debut exclusive prints for their beauty looks at Mercedes Benz Fashion Week later this month.
A Nail Rock manicure team will be stationed backstage at each of the label’s shows, where they’ll show us how to do it like a diva pro. Expect some serious nail glamour realness from the three designers, as they capture their brand’s unique aesthetics via nail art. Ellery’s designers are said to be romantic with an edge, while Romance Was Born prints are (obvs) bold and graphic, and Bigeni’s rock some “soft geometry.” (Above are the slightly NSFW wraps Nail Rock created for Meadham Kirchoff's SS12 show in London.)
It’s not only models with be getting their nails did, either. Any old person will be able to head to ASOS and purchase a pair of the MBFWA nail wraps (or two). If the promise of accessorising your nails with your outfit is almost too much to handle, just hold that thought. The suspense will be over in May, when the nail wraps go live on ASOS.com.