Feb 12, 2013 1:39PM

NYFW FW13: Hood By Air (Featuring A$AP Rocky)

See a gallery of their debut show and read our review of the Kanye-approved label.

Launched in 2006, Shayne Oliver's luxury street label Hood By Air started out with sweatshirts and tees. The New York-based brand has since gained cult-like status, now stocked on the shelves of Opening Ceremony and Colette.

With a slew of celebrity supporters including Mr. Style Himself (Kanye West), few have been able to miss Hood By Air's rise, especially after a HBA-emblazoned sweatshirt landed itself on the back of A$AP Rocky during his Coachella performance last year. Did we mention that the designer is only 24-years-old?

Hood By Air's debut show at NYFW well and truly exceeded all expectations that I had. Theophilus London, Waka Flocka and Nicola Formichetti all flanked the front row at Milk Studios, as performance artist boyChild kicked his laser light show into full gear. The artist also joined male models on the runway, where leather outerwear and neoprene were the order of the day. In a nod to Die Antwoord's Yo-landi Vi$$er, male models were made up with those distinctive braids and dilated contact lenses, which gave Oliver's street basics and wetsuit throwbacks a twist of rap-rave-Tumblr-cool.

The show's defining moment was a cameo by A$AP, who sauntered down the runway in a neoprene zip-up and drop-crotch pants, closing the FW13 presentation with a bang. And when it comes to fashion, A$AP knows what's up.

Photography: Dan Lecca via Hood By Air

Rosie Dalton

News & Features

Without A Sound: A First Look At Agyness Deyn's Label

Ben Rayner x Zara Mirkin for Oyster 104: The Exposed Issue.


Behind The Scenes Polaroids: Chanel x Charlotte Free

Shot by Alice Alexander for Oyster #104.


Oyster Playlist: Lowell

Merging rhymes!


Friday Feed: Thursday Edition

Some things that happened on the internet this week.


'Mrs Doubtfire' Sequel Is In The Works

Robin Williams, welcome back!


Mary Katrantzou And Adidas Announce Collaboration

Prints, flounce and active accents.


Here's The First Searchable Selfie Database

Something like a phenomenon.


Watch: Sky Ferreira 'I Blame Myself'

Plus behind the scenes on the making of the shoppable video.


Oyster #104: Ali Michael Shot By Petra Collins

'Dewdrops in the Garden' — a shoot & film!


Mood Boards: Christie Nicole AW14

"A world of her own."


Oyster's Birthday Cake! By Cake Fashionz

We interview Corey Moranis; cake extraordinaire.


Oyster Playlist: Holy Fuck

Plus their national tour dates.


Watch: Sun Araw 'Solo Wallet Shuffle'

Featuring guy doing yoga on the street.


Miley Hospitalised For Allergic Reaction

Bangerz Tour stalled in Kansas.


TLC Are Touring Australia

Ain’t too proud to beg for a ticket.


Watch: The Internet In 1994

A cyberspace sojourn.


'If I Was Your Girlfriend' Starring Phoebe Tonkin x Chanel

Shot by Adrian Mesko in Oyster 104: The Exposed Issue!


Top 13: Shop Farfetch x Bip Ling's Coachella Picks

Plus who wore what at Weekend 1!


Bare All: King Krule Shot By Rene Vaile

From Oyster 104: The Exposed Issue — on sale now!