May 09, 2010 12:00AM

Perfume Pin-ups

As loyal followers of the mighty magazine, we lust over the clean, crisp touch of fresh, glossy pages and the sartorial feasts laid upon them. But Berlin-based interview magazine Mono.Kultur is challenging our notions of publishing by taking print beyond printing. Their latest issue is a collaboration with Norwegian scientist and artist Sissel Tolaas, and instead of images, twelve of the pages bare nothing but scents.

Micro-encapsulation - a process as difficult to fully comprehend as it is to spell - has allowed the pages of Mono.Kultur to be permanently 'printed' with perfumery, but readers and their noses beware: Tolaas' scents have been described as a "difficult" rather than a pleasant trip on the aromatherapy trail. As a professor at Harvard University dealing in the realms of 'invisible communication', Tolaas has worked with the likes of Comme des Garcons, adidas and Cartier, and has had exhibitions at MoMA in New York and Hamburger Bahnhof in Berlin.

A self-described 'professional rovocateur', the pages reflect the professor's move from words and images into the olfactory end of the art-meets-science industry. We are more than ready to open our airways and return to the yesteryears of the Scratch N Sniff. All hail Tolaas!

Written by Nicholas Burdekin.

News & Features

Interview: Jean Gritsfeldt @ Ukrainian Fashion Week

Plus backstage at his 'The Virginity' collection show.


Miley Cyrus x Flaming Lips' Wayne Coyne

Covering 'Lucy In The Sky With Diamonds.'


Newman's Death Hoax

Wayne Knight; not actually dead.


Tyler, The Creator Arrested @ SXSW

For reportedly starting a riot.


Billie Whitehouse x SXSW

A photo diary from the We:eX founder.


Win — Isabella Rossellini: Green Porno

Plus, see her best animal looks.


Bill Cunningham's Vintage New York

Taken in the 60s using historic outfits.


Watch: Behind The Scenes on Beyonce’s 'Partition'

Plus, grandmas discuss 'Drunk In Love' lyrics.


Watch: St Vincent Interview

An Oyster exclusive.


Watch: AA Casting

In Sydney w/ Gavriel Maynard.


See The DISown Exhibition

"Merges art and retail; explores new consumerism."


Lady Gaga's Charity Donates 5K Out of 2 Million

Born This Way Foundation currently getting slammed.


Spice Girls: The Pizza

Unearthed by Victoria Beckham's mum.


Reddit Aggregates Everyone's 'Sexy' & 'Hot' Friends

Evades FB privacy, belongs to pervs.


Watch: BANKS 'Brain'

Sullen, haunting, nebulous.


World Wide Web Creator On Kittens

Happy anniversary, internet!


Lupita Nyong'o x Terry Richardson

Plus more allegations of Uncle Terry's sexual misconduct surface.