Porn Legend Erika Lust Debuts Clothing Line For Nasty Feminists

If you’ve been on the internet lately, you’ll know that Erika Lust makes a damn good porno. A bit indie, a bit feminist, and totally ~aesthetics~. She makes watching porn a pleasure, seriously.

Now, if you’re not part of the vast majority who watches porn, you’re probably at least part of the vast majority who wears tees, tote bags and undies. In which case, you’ll be happy to know that Erika has just debuted a clothing line — for “nasty feminists”. That’s us!

The range, titled ‘Power Pussy’, is about “reversing the way of thinking that makes people want to disassociate themselves from female labels,” the press release says. “Erika aims to destigmatise the word ‘pussy’, turning it from a negative to a positive one and reclaim words society has used to shame and put down women and people in general. It aims to say that having a pussy is being powerful, not a weakness, and embracing your sexuality is not something of which to be ashamed.” Yes!

It features slogans that’ll excite you. Our faves include “(Tr)eat your girl right”, “Sorry I’m late, I was masturbating” and a very Courtney Love “My hole rules”. The launch coincides with the release of her 100th XConfessions film (which means there’s a giveaway!), so check the juicy campaign images and treat yourself in more way than one 😉