Aug 23, 2012 12:08PM

Scott Schuman Further Proves Himself to Be a Humourless Killjoy

This time he has a gripe with a student-run blog that chronicles campus street style.
Scott Schuman at NYFW earlier this year, shot by Bryant Eslava

Girl-hater/rich guy/world famous blogging superstar Scott Schuman doesn't appear to have a very good sense of humour. At the moment he's upset about one Robert Wainblat, a Duke University graduate who majored in Chinese and chemistry, and edits a fashion blog in his spare time, Campus Sartorialist. The blog chronicles college style from over 40 different universities across the word, from Harvard to the Tianjin University in China. It's a clever idea, and as Robert tells The Daily Beast in a recent profile, "Every school has its own fashion code. The purpose of the site is to reward students who take a little time in the morning to think about how they present themselves and to have a visual repository of style as it evolves on campuses." 

Despite the fact that the blog has a disclaimer stating, "Not affiliated in any way with Scott Schuman, The Sartorialist," Scott Schuman, The Sartorialist, reportedly sent Robert an email on Tuesday, claiming trademark infringement and asking for the blog to change its name. A day later, Mr. Schuman called The Daily Beast and gave the following comment, "I commend their entrepreneurial spirit and think the idea is great, but they don't need my name to continue to be successful. If the site keeps growing it's going to create a lot of confusion down the road. People might think The Sartorialist sponsors their site. They have to be prepared  for success and using an already established, trademarked name will just make that more difficult." Poor Shuey! 
 

Ingrid Kesa

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