See Marc Jacobs' Diet Coke Cans

One week on from announcing his appointment as Diet Coke's Creative Director, Marc Jacobs has unveiled three new designs for the iconic silver and red cans. Each can represents a decade in fashion, starting with tuxedo-clad visit to the 80s, a stop at the 90s employing his signature swallow print (with a hat that almost looks like it could be from the FW12 collection), and lastly a dotty depiction of the noughties. Still to come are three more bottle designs and three more campaign images before the Marc Jacobs 'collection' for Diet Coke is available to buy throughout Europe next month.

Julian Rifkin