Insight AW12 Campaign
Shot by Ben Sullivan.
Ben Sullivan was behind the lens for Insight’s new AW12 campaign, shot in the car park across the road from the label's studio. Sarah from Chic models the collection, and you kind of get the feeling that this season's Insight girl could kick your ass. In a good way. There's also a bit of a 90s thing going on, with references to Dazed and Confused and Do The Right Thing throughout the campaign. With a bit of tie-dye, some faded prints, oversized varsity jackets and cropped velvet pants plus a pair of slightly scuffed Balenciaga boots worn with skinny jeans, there's something pretty perfect about this campaign.