timberlake's smelly clip
Justin Timberlake is fronting the campaign for Givenchy's new fragrance ? for women. Although already a successful ambassador for the label's Play for Him men's fragrance, even he was unsure about taking on Play for Her alone, telling Givenchy "You guys should go find a woman to help put this out". So they found Noot Seear to take on the arduous task of frolicking around the Eiffel Tower with Timberlake for the commercial.
Thierry Mamam, managing director of Parfums Givenchy says the fragrance looks to the future, the wearer "plunges into modernity, into a world where you have to be curious". He adds "The name is very universal. Only the dead don't play". The fragrance will be available in October.
Check out the new campaign below.
Source: WWD (quotes)
Oystermag
