Sep 13, 2012 11:48AM

Topshop Collaborates with Facebook for LFW Runway Extravaganza

Enjoy front row fashion via the internet!
All the pretty young things in the Topshop Unique AW12 front row.

If you've ever read a fashion magazine or a fashion blog or walked past that perfectly styled girl on the street and said to yourself — Liz Lemon style — "I want to go to there" then Topshop have the answer for you. Their London Fashion Week show is happening this Sunday and, basically, it's the future. There's a lot going on, so here's an easy-to-navigate dotpoint list to help you prepare to enjoy the fashions from the comfort of the domestic sphere:

∙ Watch the show online and pretend you're sandwiched between Alexa Chung and Harley Newton: The show will be livestreamed at topshop.com.

 

∙ Buy the clothes and pretend you're a powerful editrix who merely has to point at something in order to have your Assistant rush out and buy it for you: You'll be able to to order the pieces directly off the runway ie: a model walks the runway, you like her blouse, maybe in a different colour to better suit your skin tone, click, click, and it's yours.

∙ Buy the make-up and look really good within 48 hours: You may have to wait a little llonger for the clothes, but the make-up can be yours within two days of the show. 

 

∙ Set up your own virtual nail bar and get your nails did: Do your own nail art inspired by the show with with handy online tutorials.

∙ Take your own runway photos and pretend you're in the front row: The livestream will have a nifty little 'shoot the show' function where you can basically take close-up screenshots of the stuff you want.

∙ Download the soundtrack: You just know — because it's London and because it's Topshop and because it's fashion — that they're going to use really good music. You'll be able to download it all immediately during and after the show. Brit-girl Agyness Deyn might even download it!

 

∙ Tweet your review and pretend you're a fashion critic (aren't we all?): Post your 140-character-or-less review on Twitter after the show on Sunday and win VIP tickets to their next Topshop show. Your tweet will also be famous, appearing live on topshop.com as it happens.

Blurring the lines between entertainment and shopping, you are likely to be positively drunk with excitement and stimulation come this Sunday. Says Justin Cooke, Topshop's Chief Marketing Officer: "We want to take the energy and the excitement of our iconic Oxford street store to millions of people all over the world through Topshop.com."

Watch the Topshop Unique SS13 show live on Sunday 16 September, at 3pm GMT (work out the time difference in HERE to avoid confusion and disappointment).

Emily Royal

News & Features

Watch: Kanye Perform 'Black Skinhead' & 'New Slaves' on Saturday Night Live

Plus more details revealed about his upcoming Yeezus album.


Topshop x Kate Bosworth

They collaborate on a festival fashion capsule collection.


Interview: Harmony Korine

"I had a dream at one point of living my life as a criminal and then I kind of just did that with the movies."


Watch: 'Haunted Love' by Future Unlimited (Directed by Shia LaBeouf)

Inspired by working with Lars von Trier on 'Nymphomaniac'.


Oyster Playlist: Classixx

A smooth jazz playlist to celebrate the release of their debut album — out now!


Levins Mix to Celebrate The Dip's 2nd Birthday Tonight at Goodgod!

Prepare yourself for the hot dog eating competition now.


Christy Turlington Returns as Face of Calvin Klein Underwear

Looks the same as she did in the 90s.


Tyler, The Creator Back on Instagram

Keep calm and follow @feliciathegoat.


Top 5: Chanel Cruise 2013/14 Moments

From Dakota Fanning in the front row to a male model accessorising with a cricket bat on the runway.


Hanne Gaby Wears Romance Was Born, Ellery & Dion Lee in JASU's Latest Lookbook

Shot in Sydney last month when she was here for Fashion Week.


Listen: 'Looks Good With Trouble' by Solange ft. Kendrick Lamar

He adds a new verse to the already boss tune.


Interview With An Escort Pt 3: Gloria Van Vaulker (NSFW)

"To be a good sex worker you have to be able to give a piece of yourself to the job."


Oyster Fashion: 'Blissed Out' Shot by James Whineray

Our first shoot from the up-and-coming Perth photographer.


Terry Richardson Hand Models for Valentino

As well as shooting the campaign.


Stream: Daft Punk's 'Random Access Memories' Album Now

The world is a beautiful place once more.


Watch: 'Bitch Don't Kill My Vibe' by Kendrick Lamar

Features a preview of the new Schoolboy Q track.


Watch: Astronaut Chris Hadfield Covers David Bowie's 'Space Oddity' In Actual Outer Space

This is what happens when you're left alone on a space ship with the internet for five months.


Watch: New Balance x Chela

The Melbourne-based singer-songwriter is the first to be profiled as part of New Balance's 'women on the move' campaign.


Listen: 'High Art' by The-Dream ft. Jay-Z

"Just a Fuckin Real Fun Energetic Summer Song!!!!!!!!!!!"


Oyster Playlist: Genius of Time

To get you ready for their Sydney show tonight!