Jun 13, 2012 11:20AM

In the studio with Luca Ionescu for Adidas Originals

Watch the typographer at work.

Welcome to the fourth and final instalment of the adidas Originals 'Make Moves' film series. In celebration of the re-launch of their 1984 adistar Racer heritage shoe, adidas Originals have profiled four go-getting gentleman via the moving picture. We've so far spent time with DJ/producer Beni Single, culinary craftsman Mitch Orr, and paper engineer Benja Harney — now the camera shifts to typographer Luca Ionescu. 

The founder of Sydney-based Like Minded Studio, Luca is renowned for his logo, typography and illustration work. One particular type piece, 'Do What You Like', was recently awarded a New York Type Directors Club award, and another notable career moment this year includes being selected to speak as an influencer at the Semi-Permanent design conference.
 
Check out Luca in action below, hanging in his studio being awesome and also playing with his little boy:

Melissa Kenny

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