Vincent Cassel + YSL
Any excuse for Mr Cassel to suit up will do.
The allure of advertising should never be underestimated, especially when the likes of Vincent Cassel are involved. So if you find yourself reaching for your wallets to purchase the new La Nuit de L'Homme cologne by Yves Saint Laurent after watching this new ad campaign, we won't blame you. The two minute video is filmed by Darren Aronofsky, director of 2010 Oscar winner Black Swan, and 8 a dapper Vincent Cassel dripping with an exuberant level of suaveness. No, we don't care that Mr. Cassel is three timing. We don't even care that it could be potentially be labelled as entirely self indulgent. We're just happy to get our two minute Cassel-in-a-suit fix. The new fragrance has been described as "wildly sensual" and " magnetic"; this commercial leaves little room for debate as to how these descriptions have come about.
Several other members of the Black Swan crew were commissioned for the ad, including composer Clint Mansell, writer Mark Heyman and associate producer Ari Handel. But we all know there can only ever be one star of the show...