Jan 31, 2013 10:03AM

Watch: Bon Qui Qui, A$AP Rocky & Alessandra Ambrosio for T By Alexander Wang

A comedy sketch also featuring Simon Doonan, Shannan Click, and Natasha Lyonne.

T by Alexander Wang's Spring 2013 video is pretty great. Instead of going for a moody monochrome palette and chillstep beats (sooo fashions), this season the fancy-basics label takes a comedic approach to a video campaign (also see: Kenzo's collaboration with DIS). 

The video's protagonist is internet sensation Bon Qui Qui (aka comedian Anjelah Johnson) who you may recognise from MADtv, only this time instead of playing a fast food employee, Bon Qui Qui is a sassy T by Alexander Wang Sales assistant. A$AP Rocky makes an unexpected guest appearance, as does creative ambassador of Barneys New York Simon Doonan, models Alessandra Ambrosio and Shannan Click, and actress Natasha Lyonne.

Ingrid Kesa

News & Features

CLUES: Emma Mulholland SS14/15

Exclusive MBFWA talk.


Oyster Fashion: 'B-Side' Shot By Agnieszka Chabros

From the 'NEU ORDER' exhibition.


Youngbloods: Casting @ Chic

Shot by Natalia Parsonson.


Know Your Trends: Rihanna To Get Fashion Icon Status

All of the trends, all of the trends.


Oyster Fashion: 'Boys In The Hood'

Shot by Ferrari Federico.


Lorde's BF James K Lowe On Fame

In a honest blog post.


Exclusive: Di$count To Show During Fashion Week

Plus, they give us some CLUES.


José Neves On Founding Farfetch

How he did it and why it works.


Wu-Tang To Release One Copy Of A Secret Album

It's being housed in a Moroccan vault.


See Inside Kurt Cobain's Abandoned Apartment

New pictures surface from his LA home.


There's A University Course On Miley Cyrus

"The Sociology of Miley Cyrus: Race, Class, Gender, and Media."


Emojis To Become More Culturally Diverse

You're my emoji, it don't matter if you're black or white.


Real Talk From LE1f

Responds to criticism by Lord Jamar.


Exclusive Stream: Mac DeMarco 'Salad Days'

Hear the full album here.


Watch: Anja Rubik In Polish Pop Video

Lo-fi Central Europe style.


Gwyneth Paltrow & Chris Martin Un-Couple

Possibly because Gwyneth hates the British.


Westfield <3's Local Designers

Partnering with Romance Was Born, Dion Lee and We Are Handsome.