Feb 18, 2012 12:00AM

Watch: Karlie Kloss for Topshop NEWGEN//TEN

A short film to celebrate a decade of supporting emerging designers.

To celebrate ten years of its support of the British Fashion Council's NEWGEN program, Topshop has released a film starring mega model Karlie Kloss. The NEWGEN program has helped establish the careers of some of the UK's leading designers, many of whom have worked in collaboration with the high street retailer to produce capsule collections. The film NEWGEN//TEN, directed by ShowStudio's Nick Knight, showcases the most memorable of these collaborations by the likes of Marios Schwab, Ashish, David Koma, Richard Nicoll, Christopher Kane, Meadham Kirchhoff and even the latest Mary Katrantzou collection, set to hit Topshop Melbourne soon. Twelve hours ago on Twitter, Topshop announced that it will continue to support NEWGEN for the next decade. Roxy Music also seems to be having a bit of a fashion moment - a remastered version of 'Love Is The Drug' provides the backing track for NEWGEN//TEN, while 'Avalon' was featured in Sofia Coppola's recent Marni for H&M commercial.

Watch the video here, and marvel at how utterly insane Kloss' abs are:

www.topshop.com

Ingrid Kesa

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