Feb 11, 2012 12:00AM

Watch: Ryan McGinley's Beautiful Rebels

Charlotte Free, Ehren Dorsey & more for Edun Spring 2012.

There might be butterflies in your pants and on your tongue, but it's just another day for a model in the hands of Ryan McGinley. As we mentioned last week, McGinley has teamed up with Edun, the eco-friendly label founded by Bono and wife Ali Hewson, to shoot the campaign for Spring 2012 collection 'Beautiful Rebels'. The label's debut campaign, it 8 six native-African species of butterflies fluttering around models Charlotte Free, Dempsey Stewart, Herieth Paul, Ehren Dorsey, Bradley Soileau (the guy from Lana Del Rey's 'Born To Die' video) and David (who strangely seems to be devoid of a surname). See the accompanying video here:

When asked about using butterflies in the campaign, McGinley told NOWNESS that he was "endlessly fascinated by their grace and eloquence" and realised that there is a parallel between humans and butterflies because "we are all on a long journey where we encounter endless turns, shifts, and conditions that cause us to change." Along with the studio images and video above, McGinley has also released a series of short 'blink videos' that bring the portraits to life. See our favourites below:

www.edun.com

www.ryanmcginley.com

Alanna Bromley

News & Features

Without A Sound: A First Look At Agyness Deyn's Label

Ben Rayner x Zara Mirkin for Oyster 104: The Exposed Issue.


Behind The Scenes Polaroids: Chanel x Charlotte Free

Shot by Alice Alexander for Oyster #104.


Oyster Playlist: Lowell

Merging rhymes!


Friday Feed: Thursday Edition

Some things that happened on the internet this week.


'Mrs Doubtfire' Sequel Is In The Works

Robin Williams, welcome back!


Mary Katrantzou And Adidas Announce Collaboration

Prints, flounce and active accents.


Here's The First Searchable Selfie Database

Something like a phenomenon.


Watch: Sky Ferreira 'I Blame Myself'

Plus behind the scenes on the making of the shoppable video.


Oyster #104: Ali Michael Shot By Petra Collins

'Dewdrops in the Garden' — a shoot & film!


Mood Boards: Christie Nicole AW14

"A world of her own."


Oyster's Birthday Cake! By Cake Fashionz

We interview Corey Moranis; cake extraordinaire.


Oyster Playlist: Holy Fuck

Plus their national tour dates.


Watch: Sun Araw 'Solo Wallet Shuffle'

Featuring guy doing yoga on the street.


Miley Hospitalised For Allergic Reaction

Bangerz Tour stalled in Kansas.


TLC Are Touring Australia

Ain’t too proud to beg for a ticket.


Watch: The Internet In 1994

A cyberspace sojourn.


'If I Was Your Girlfriend' Starring Phoebe Tonkin x Chanel

Shot by Adrian Mesko in Oyster 104: The Exposed Issue!


Top 13: Shop Farfetch x Bip Ling's Coachella Picks

Plus who wore what at Weekend 1!


Bare All: King Krule Shot By Rene Vaile

From Oyster 104: The Exposed Issue — on sale now!