Sep 09, 2011 12:00AM

Welcome to the Dollhouse

Prada releases a terrifically trippy 'motionbook' for Fall 2011.

Prada has released a terrifically trippy 'motionbook' as part of its Fall 2011 campaign. Called Real Fantasies, the video project blends together look book and collage formats in an attempt to stay ahead of the times, by, strangely enough, looking to the past.

Carrying on from the aesthetic of the Spring Summer video released earlier this year (no, you did not hallucinate it), the editing embodies early-Internet days with its experimental cut and paste feel. From 1960's cars, modern architecture and a Mondrian-inspired dress, there are also references to the Mod movement. Directed by James Lima, we are lead into a fantastical doll house world where nothing is quite as it seems. Perspectives are warped in an M.C. Escher optical illusion kind of way, while the Surrealists would certainly be proud of the absolute absurdity of it all.

"The handmade effect of the imagery echoes the inherently haptic nature of the fashion it portrays," the label explains. We still don't really know what's going on but we know that we like it.

Ingrid Kesa

News & Features

Watch: Neneh Cherry 'Everything'

Frenetic dancing in B+W.


Born In 94: Charlotte Best — Gets Paid To Beat Up People

Shot by Gadir Rajab in Oyster 104: The Exposed Issue.


Oyster Diary: Coachella IRL

"The woman with fake boobs is now wearing a platinum breast plate with 6 breasts on it. Green lasers shoot out of each teat..."


Interview: Kelis On Nostalgia, Furbies & FOOD

"It's not some masterminded, intricate plan."


Oyster Playlist: House Party Edition

Long weekend P.A.R.T.Y. Plus win a prize pack you can drink!


Born Free x Shopbop x Celine x Prada & More

End mother-to-child transmission of HIV by 2015.


Alicia Silverstone's Parenting Book Advice

No tampons or diapers. Feed your bb like a bird.


Drake Lint Rolls Pants Court-Side

A multitasking supportive girlfriend.


Flume Remixes Lorde's 'Tennis Court'

Ultimate Antipodean zeitgeist collision.


Justin Bieber Enjoys A Shrine Honouring War Criminals

Then is "extremely sorry" for offending anyone.


Watch: Artist 'PlopEgg' Paints From Her Vagina (NSFW)

As seen as Germany's Art Cologne fair.


Play: Beyonce 2048

A rip-off the original 2048 which is a rip off of Threes.


'Mellow Gold' Shot By Tim Barber Feat. Megan Thompson

From Oyster 104: The Exposed Issue — on sale now!


Private Parts: Nicolas Jaar Is All Ears For Oyster #104

An intimate exploration of the human body by our favourite writers.


Iggy Azalea Can't Crowdsurf Because Sexual Assault

She also hits #1 on iTunes in the US & Canada!


Exclusive Stream: Ramona Lisa Album 'Arcadia'

Chairlift's Caroline Polachek spreads her solo wings.


'Loverman' — Boys Shot By Sandy Kim x Zara Mirkin

With Earl Sweatshirt, Asger Carlsen, Lee Spielman and more!


Interview: SZA On Skinny Dipping, Enya And Her New Album

From Oyster #104 — The Exposed Issue!


Vogue Sued Over ‘Bound 2’ Sample

Kim and Kanye’s cover shoot video might be illegal.


Rookie No More: Tavi Gevinson Turns 18

Happy birthday, grown ass woman.