YIMMY YAYO VS MBFWA — An Introduction

Yimmy Yayo is perhaps Australia’s most influential blogger, and is back on board this year as one of our exclusive Fashion Week contributors. He’ll be documenting all the moments that matter in his distinct, observational style. In the past, we’ve collaborated with Yimmy on Australian Fashion Week, New York Fashion Week, Miu Miu in Beijing, and this month’s Oyster Daily, plus he’s recently worked with Nowness, AnOther Magazine, Mr Porter and Puma. Despite his incredible influence as a visual diarist and photographer, Yimmy has pretty much remained a man of mystery, which is an endearing attribute compared to the shameless self-promotion of some other bloggers. Here’s a rare opportunity to learn a little more about the mythical and elusive creature that is Yimmy Yayo...

Oyster: What is the craziest thing you've seen from behind the lens?
Yimmy Yayo: Heroin.

What was your highlight of RAFW 2011?
Romance.

And give us five words for 2012…
Girls. Girls. Girls. Girls. Girls.

You've worked on a few projects around the world, what’s your favourite place to work/live?
To say working in NY is cliché, but the energy is incredible there. Italy for living.

Best thing about being an Aussie?
Vegemite.

Tell us why you love the internet so much.
It's always been there for me, objectively, through thick and thin.

Can you take Oyster readers through the ultimate day in the life of Yimmy Yayo…
Wake up. Work. Eat. Work. Sleep. Work.

Favourite taste?
Women.

Favourite sight?
Tarmac.

Favourite smell?
Books.

Favourite sound?
Rain.

Favourite feeling?
Anticipation.

iPhone or Blackberry?
Apple Phone.

Film or digi?
Both.

Screen or sky?
Sky, but I don't see it enough.

Describe your relationship with Oyster in three words.
Fresh to death.

Tell us a secret.
I've killed.

Introduction: Ingrid Kesa
Photography: Yimmy Yayo at NYFW
blog.yimmyayo.com